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In the heart of a bustling city, a visionary designer sketches the initial lines of a new watch. Inspired by the harmony of nature and the precision of modern architecture, they conceptualize a timepiece that embodies both elegance and functionality.
With designs in hand, skilled artisans set to work crafting a prototype. They select premium materials—perhaps a stainless steel case paired with a sapphire crystal face—to bring the design to life.
Once the prototype meets exacting standards, the watch enters production.Master watchmakers assemble each timepiece by hand, integrating the intricate movement with the crafted case and meticulously attaching the dial and hands.
Every Loro Vinichi watch is a convergence of Italian artistry and Swiss precision — conceived in Florence, realized in the Vallée de Joux. Each movement is assembled by hand, its components individually polished and finished to exacting standards. The result is not merely an instrument of timekeeping, but a quiet declaration of refinement and permanence.
Loro Vinichi maintains an unwavering commitment to exclusivity. Fewer than 500 timepieces are created annually, each bearing its own engraved serial number. This deliberate scarcity ensures that every Loro Vinichi remains a private expression of taste — an heirloom destined to be treasured by generations.
Design is born in Florence, where our atelier draws inspiration from the city’s Renaissance heritage — the interplay of proportion, light, and form. Each movement, however, is handcrafted in our Swiss Manufacture, where master watchmakers devote hundreds of hours to calibration and decoration. The harmony of Italian design and Swiss mastery defines the essence of Loro Vinichi.
Only the rarest and most enduring materials are chosen. From hand-forged 950 platinum and 18K rose or white gold, to meteorite dials and sapphire crystal domes, every element is selected for purity, balance, and tactile presence. Our straps are crafted from ethically sourced alligator leather, hand-stitched by Florentine artisans using age-old saddle techniques.
Yes — for a select few. Through the Atelier Privé, clients are invited to collaborate directly with our master designers and watchmakers. From engraved casebacks to custom complications and dial artistry, each commission reflects the client’s vision interpreted through the Loro Vinichi philosophy: restraint, proportion, and eternal elegance.